Blog | Marketing Simplified - Part 27

My Win-Win Holiday Visibility Strategy

20 Nov 2018

Happy Thanksgiving week! Last month on our weekly livestreams we talked about how to create content that engages your customers and potential customers. This month we are talking about how to get your engaging content in front of more eyeballs. Today’s episode comes full circle because I am ... Read More about My Win-Win Holiday Visibility Strategy

Have You Ever Wanted to be a Spy?

14 Nov 2018

I am continuing my quest this week to get your great content in front of as many eyeballs as possible. Last week we discussed general tips about when to post social media content and send marketing emails. If you haven't watched that and installed Google Analytics (free guide linked to that blog ... Read More about Have You Ever Wanted to be a Spy?

Great Content Deserves to be Seen

6 Nov 2018

You have so many good things to say, my talented reader. Otherwise, you wouldn’t be here reading this blog post. We’ve been spending a lot of time on this blog talking about great content. Now let’s make sure that content is seen by as many people as possible because let’s face it… it’s really ... Read More about Great Content Deserves to be Seen

Trick or Treating and Brand Ascension, Oh My

30 Oct 2018

It's Halloween Eve and in my live video today I am giving you the history or Trick or Treating. Why? Because it relates to so well to how businesses go from push to pull marketing following my brand ascension pyramid (a fancy framework I made to teach people how to take their business from buzz to ... Read More about Trick or Treating and Brand Ascension, Oh My

Content Marketing Q & A

23 Oct 2018

I am excited about today's content marketing question and answer session because I received some really great questions to share with you. As promised last week, I answered three of them in the video below. Here are the three main themes I discussed: Overcoming writer's block. I packed the ... Read More about Content Marketing Q & A

Make this Tweak and Improve your Engagement

January 9, 2025 By Vanessa Errecarte Leave a Comment

One of the hardest things to do on social media is to get high engagement rates. This is often because marketers inadvertently tell consumers what to think versus giving them a chance to establish agency, or the feeling of ownership over their choices. Reverse this by asking questions instead of giving directives. Questions invite your … Read More about Make this Tweak and Improve your Engagement

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson

student and business owner

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison

DOWNTOWNNORCAL

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver

Executive Director, Davis Community Meals and Housing