For most businesses, focusing on Facebook and email marketing, with Instagram added for B2C businesses is a good place to start. However, many B2B businesses have asked me, “What’s the best tool for me?” In addition to Facebook and email marketing, I recommend LinkedIn… not for direct marketing ... Read More about Be part of the 2% and stand out
Do It Again
Last week we learned a lot about Facebook Live. Today, my tip is simple: Do it again. Remember my very first tip? I said that the most important key to success online is consistency. This week, if applicable to your business, try going live on Instagram as well. After you make your live video, ... Read More about Do It Again
Ask for Engagement and you Shall Receive
The hardest thing (by far) to achieve online is engagement. It’s one thing to show up in an ideal customer’s feed, but a whole other thing to get that ideal customer to engage with the content you put online. Whenever possible, I recommend overcoming this by simply ASKING for engagement. But… for ... Read More about Ask for Engagement and you Shall Receive
Email Taken Up A Notch
Last week I shared with you how effective email marketing can be for your organization. This week, we’re going to take it up a notch. You made some very powerful posts this week and built highly effective digital infrastructure. In this week’s email, I want you to highlight that as much as ... Read More about Email Taken Up A Notch
Recycling Is Not Just For Plastic Bottles
As you probably gathered on Tuesday, I LOVE Facebook live. And one of the main reasons I love it is because it’s so easy to recycle one live video and make it work for you again and again. If you go to the Facebook Live video post you created on Tuesday and expand it, you will see an option to ... Read More about Recycling Is Not Just For Plastic Bottles
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