Blog | Marketing Simplified - Part 18

The Results are in: It’s Time to Get on Camera

18 Dec 2020

I’m always honest to my clients… painfully honest if need be. I want them to trust me, so I always let them know when there is a red flag or problem. And here’s what I have been telling them for months: You need to get on video or you’re missing a big opportunity. In 2015, Nicola ... Read More about The Results are in: It’s Time to Get on Camera

Creating Hope

11 Dec 2020

Most marketers and business owners are instinctually good at presenting problems and solutions. Need to lose 30 pounds? Here is a great program and before and after photos to boot. Need to simplify your life? Here is a home organizer and a picture of how beautiful your house will look after we’re ... Read More about Creating Hope

The Secret Sauce that Makes You an Expert

4 Dec 2020

I love grilled cheese sandwiches. When I was little, I would ask for one every morning for breakfast. I would watch my mom spread mayonnaise on the outside of each piece of bread, put cheese in the middle, and grill it in the frying pan. As the mayonnaise crisped the outside of the bread, it gave ... Read More about The Secret Sauce that Makes You an Expert

The Discount Trap

26 Nov 2020

The Discount Trap Raise your hand if you build discounts into your pricing. While this is a popular practice, in honor of this Black Friday and Small Business Saturday tomorrow, I’d like to give you a few words of caution. Discounts have been a powerful marketing tool since commerce has ... Read More about The Discount Trap

Bringing Back my Pandemic Tip Streak

Uncategorized· Video

20 Nov 2020

Back in April when the coronavirus pandemic was fairly new and businesses were facing enormous uncertainty, I shared a free, 20-day “tip streak.” The idea behind it was to provide you with a tip each day that built on previous content and combined learning and strategy WITH action and ... Read More about Bringing Back my Pandemic Tip Streak

Why Micro Influencers Have Excellent ROI

February 7, 2025 By Vanessa Errecarte

In the world of marketing, bigger isn’t always better. While many brands chase influencers with massive followings, there’s an overlooked group making a huge impact—micro influencers. These are creators with 1,000 to 10,000 followers who have built strong, engaged communities. And the best part? Their audiences trust them. Why? Because smaller audiences = more trust. … Read More about Why Micro Influencers Have Excellent ROI

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson

student and business owner

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison

DOWNTOWNNORCAL

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver

Executive Director, Davis Community Meals and Housing