Blog | Marketing Simplified - Part 16

Kale, Big Macs, and Pumpkin Oreos

21 May 2021

Last year a group of researchers from Kellogg School of Management (Chelsea Galoni, Gregory S. Carpenter, and Hayagreeva Rao) set to figure out a mysterious trend. Why during the pandemic were both sales of organic foods and Big Macs surging? Surely, they thought, it should be one or the other… ... Read More about Kale, Big Macs, and Pumpkin Oreos

The Digital Tool that’s Hard to See

7 May 2021

Today I'd like to talk about a monumental (primarily virtual) event and its history. For those unfamiliar, the Big Day of Giving is primarily an online event hosted by the Sacramento Community Foundation during the first Thursday in May. In fact, the 2021 Big Day of Giving just wrapped up at ... Read More about The Digital Tool that’s Hard to See

The Number that is More Important than your Fan or Follower Count

30 Apr 2021

One of the most common questions I get in digital marketing is, “How do I increase my follower or fan count?” I completely understand why I get this question—it’s easy to let such a visible number play with your head—but the real question behind this is, “How can I increase my conversions and how do ... Read More about The Number that is More Important than your Fan or Follower Count

It’s not just about getting to market anymore

23 Apr 2021

Let’s fly 30,000 feet up in the air and take a look at why consistency is so important to your marketing in 2021.A couple of decades ago, launching a new product or business was all about that same product or business.Here’s what I mean…Let's imagine you wanted to write a best-selling cookbook in ... Read More about It’s not just about getting to market anymore

The #1 Mistake Businesses Make on Their Websites

16 Apr 2021

I once discovered a small boutique on vacation because there was a dress in the window that I really wanted. I browsed the clothes inside but I had no occasion for the dress so I put it out of my mind and went about my afternoon… but not before leaving my email in the guestbook. After flying ... Read More about The #1 Mistake Businesses Make on Their Websites

Do You Know Your Connection Rate?

May 9, 2025 By Vanessa Errecarte Leave a Comment

Most people rely on impressions to judge social media performance because that’s the first metric that social media platforms report on their dashboards. But impressions only count how often your post was shown, not whether anyone noticed or cared. Instead, try using a metric I created that I call the Connection Rate: Engagement ÷ Impressions … Read More about Do You Know Your Connection Rate?

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson

student and business owner

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison

DOWNTOWNNORCAL

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver

Executive Director, Davis Community Meals and Housing