Blog | Marketing Simplified - Part 14

Let’s Get Personal

17 Sep 2021

When you buy a product or service, are you doing it for the actual product or service or what it will bring to your life or the lives of people you care about? Chances are, you answered the later… We buy the sweater because we want our friends to think we look stylish. We buy the fancy cheese to ... Read More about Let’s Get Personal

If You Don’t Have a Trigger, Create One

3 Sep 2021

Working out has been a regular and consistent part of my life for decades. Getting a near-daily workout is so important to me that I am willing to set my alarm for the wee hours to make sure I get it done. If I don’t get it done before the world wakes up, I sacrifice a different part of my day to do ... Read More about If You Don’t Have a Trigger, Create One

Do you own your data?

20 Aug 2021

In February I reported to you that Apple was launching an opt in/out campaign for third party data tracking. Apple calls it the ATT campaign (App Tracking Transparency). In short, many apps (like Facebook, Instagram, etc.) use what is called an “Identifier for Audiences” which tracks information ... Read More about Do you own your data?

Are you giving potential customers a place to go?

6 Aug 2021

When I was little, my grandma’s next door neighbor worked in retail marketing. It was his job to consult with and ultimately arrange stores so that customers were drawn to inventory that needed to be moved, brands that were launching, promotions that were happening, and more. I was fascinated that ... Read More about Are you giving potential customers a place to go?

Why do you think you should buy now?

23 Jul 2021

Last week I talked about how asking questions can help you reuse and refresh old content in a fun and engaging way. This week, I am going to dive a little deeper into the psychology behind asking questions and why they are so effective, especially when it comes to persuading your potential customers ... Read More about Why do you think you should buy now?

Do You Know Your Connection Rate?

May 9, 2025 By Vanessa Errecarte Leave a Comment

Most people rely on impressions to judge social media performance because that’s the first metric that social media platforms report on their dashboards. But impressions only count how often your post was shown, not whether anyone noticed or cared. Instead, try using a metric I created that I call the Connection Rate: Engagement ÷ Impressions … Read More about Do You Know Your Connection Rate?

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Dr. Lisa Hornick

Optometrist

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Ryan Wilson

student and business owner

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DOWNTOWNNORCAL

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Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

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Claire Tauzer

CO-OWNER, TAUZER APIARIES

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Bruce Watts

WATTS-WOODLAND AIRPORT

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Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

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Lorraine Beaman

FOUNDER, INTERVIEW2WORK

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Executive Director, Davis Community Meals and Housing