Just before the new year, I wrote a post about marketing your new initiatives before you’re ready. If you haven’t…
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You Can Predict Success by Taking This Step
I’ve always loved the time between Christmas and New Year’s. Life usually slows down enough to reflect on the year…
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My top three pieces of advice for your holiday ads
A recent University of San Diego study found that we are inundated with 105,000 words in a normal day. That’s…
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Why Cinderella was good at branding
Cinderella’s stepsisters always wanted to be royalty… and their mother went to great lengths to make it happen. She dressed…
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The Traditional Funnel is Ruining your Digital Marketing
It’s no secret that the internet has vastly expanded the amount of information that we can access. In marketing, especially…
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Five Steps to High-Converting Content
Earlier this week I spotted a high-level trend in my own analytics: My audience (you) really like it when I…
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