We’ve all seen the blue “verified” checkmarks coveted on Facebook, Instagram and Twitter. Usually these go to industry experts, public…
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The key way social media is changing in 2023 and what it means for marketers
Before everyone goes into hibernation for the holidays (not that marketers REALLY get to do that), I wanted to share…
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WWYDIRL (What Would You Do In Real Life)?
WWYDIRL (What Would You Do in Real Life)? This is a question that I often ask my students and clients…
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Your competitors are key to an effective value proposition
Whenever I start a consulting project, begin a training, or start teaching a class, I always tell my students and…
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Take your business from well-known to “contagious”
I just got back from a dreamy vacation in Italy. We stayed near Piazza Navonna while we were in Rome,…
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My Favorite Digital Hacks
It’s Friday the 13th, and I have always been a superstitious person. Naturally, when days like this come along, I…
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