The holidays are upon us and it’s a noisy world out there. Last week we talked about the value of…
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A brand, defined
Last week on my blog I encouraged you to commit to building a strong brand for yourself or your business…
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Thought Leadership vs. Influencers
What’s holding you back from building a strong online personal brand based in thought leadership? Social media is a tough…
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Are you ignoring the best data for your content creation?
Digital marketing and branding are driven by content marketing. If your content doesn’t connect with your ideal customer’s aspirations, your…
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Do This to Maximize Performance With Any Digital Algorithm
Last week Meta published insights into its feed algorithm and how it’s using AI to help predict which posts to…
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The Biggest Mistake Marketers Stand to Make with AI and How to Avoid It
In today’s digital landscape, I often tell my students and clients that success lies in identifying future trends and taking…
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