Are you Tired of Low Post Engagement on Social Media?
If it seems like you’re talking to thin air when you post on social media, especially on your business page, it’s REALLY frustrating. In today’s video, I share with you the leading way to increase engagement with your social media posts. Warning, it can be uncomfortable at first but you won’t believe how well your customers and potential customers relate to you…
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Hi and welcome. Review of last week’s post.
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Perfectionism is the leading thing that hinders our progress on social media. We are perfectionists because we fear that what we put on the internet has to be “perfect” for everyone who sees it. But, the truth is very few people actually retain what they see online.
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A recent study reported that American adults consume the amount of information equivalent to 175 newspapers each day. So…instead of spending our time on perfection, we should REALLY be focused on strategies that increase our visibility and engagement with potential customers.
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When you create content for your business, rather than spending so much time making it perfect, make it relatable. The two key ways to achieve this are to 1) ask your customers and potential customers a question and 2) show vulnerability.
In the video I give you helpful questions to ask yourself as you make your post.
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In my own business I relate to my customers online by showing them I understand their vulnerability through referencing the experiences I’ve had with past customers and even my own vulnerability. Then I offer them solutions based on the transformations they are trying to achieve in their own businesses.
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When you post on social media, you should be taking customers and potential customers through a journey where you 1) show them you understand, and 2) offer transformations through your offerings. Note: If you are a nonprofit or political candidate this applies to you, too… your transformation is the positive change your customer makes by making the world a better place through donating or voting, whereas for-profit businesses’ transformations are more product-specific.
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Illustrating transformations through your messaging is essential to get your customers to convert. Simply sharing information is not as effective. Example: You should be talking about the taste of the dish at the end of your recipe and the satisfaction customers’ guests get from eating it, NOT the recipe itself. Customers buy transformation, not information. In fact, customers NEED transformation to help them overcome their own vulnerability. See how this is all coming together?
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Recap: Ask questions, show vulnerability. Give a bit of yourself or your business—show the human side, and in turn, your customers and potential customers will give a bit of themselves back to you and engage with your posts, open your emails, and eventually, INVEST in your products, services, or message.
Parting words
This week, forget perfection and focus on being relatable. Each time you catch yourself getting caught up in questioning technicalities about the appearance and content of your post, question the meaning of it and focus on creating the relationships that will benefit your business instead. In other words, question the deep stuff.
For a little extra help making sure you talk about customer transformation versus information in your content, refer to pages six and seven of my free Content Creation Workbook.
