• About
  • Consulting
  • Coaching and Courses
  • Testimonials
  • Blog

Marketing Simplified

Add a Trigger to Generate More Buzz for Your Brand

Uncategorized

28 May 2021

Today we’re going to play a little game together. I am going to write a few things below and you are going to tell me what you immediately think about when you read the word. Here we go! 

Toothbrush. 

Shoes. 

Peanut butter. 

If you’re thinking about toothpaste, socks, and jelly, you are not alone. A trigger (in marketing) is something that automatically reminds a consumer of another thing. If you associate your product, service, or mission with a trigger, people WILL talk about you more. Just make sure that trigger is common.  

Some of you will remember the V8 ad campaign from the 80s, “Have you had your V8 today?” In these ads, tired people found themselves beginning to walk sideways as their energy slumped more and more. Then they drank a V8 and found themselves suddenly recharged with all the vitamins and minerals. This was a smart move for three main reasons: 

  1. The marketers associated V8 with a trigger—getting tired. 
  1. Not only did the marketers associate V8 with a trigger, they associated it with a common one. Please think back and tell me the last day you DIDN’T have an energy slump. 
  1. They focused on things and/or feelings we desire (energy) versus the features of the product… tomato juice. Even as a child who didn’t love vegetables, I wanted a V8. I didn’t even know it was vegetable juice. I just wanted to see if it would make me walk straighter when I got tired. I begged my mom to buy it for me.  

Now that you know what triggers are, you’ll find them all around you. Firefighters tell you to change your smoke detector batteries at the beginning of daylight savings time. Starbucks and Peet’s coffee remind us of the time of year (and thus changing menu options) with the color of their cups. 

Triggers done well are automatic and subtle. Have you noticed that you look for my new content on Fridays yet?  

Now try it in your business… what can you add to your marketing that triggers an immediate thought about your product, service or mission? 

« Kale, Big Macs, and Pumpkin Oreos
How do you keep your customers connected to your brand AFTER they buy? »

Vanessa Errecarte

Hi, I’m Vanessa Errecarte

I am a marketing strategist, lecturer, and consultant, dedicated to taking your knowledge, ideas, products, and businesses from unknown to known.

Recent posts

  • Five Steps to Change How You Persuade
  • Mindless Busyness is a Productive Part of Your Work
  • How to Build Video Confidence in Five Minutes
  • The Most Important Marketing Lesson You’ll Ever Learn
  • Welcome to Zero-Click Marketing

Marketing Blog

Five Steps to Change How You Persuade

May 1, 2025 By Vanessa Errecarte Leave a Comment

It’s not luck — it’s strategy. One of the most powerful tools I teach is the TRUTH Framework, and it’s designed to help you cut through the noise and truly connect with your audience. Here’s the problem:In marketing, we love to say, “Here’s how everyone else does it, and here’s how we’re better.” But that … Read More about Five Steps to Change How You Persuade

Testimonials

headshot for Dr Lisa Hornick

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick
Optometrist
headshot of Ryan Wilson

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson
student and business owner
Heidy Kellison

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison
DOWNTOWNNORCAL
Meaghan Likes

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes
OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY
Claire Tauzer

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer
CO-OWNER, TAUZER APIARIES
Bruce Watts

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts
WATTS-WOODLAND AIRPORT
Alison Kent

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent
PRINCIPAL, LISTENINK
Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman
FOUNDER, INTERVIEW2WORK
headshot of Tracy Fauver

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver
Executive Director, Davis Community Meals and Housing
More testimonials
What's next

Click here to get started on your Strategy Development Session.

Marketing Simplified on LinkedIn Marketing Simplified on Instagram Email Vanessa Errecarte

Copyright © 2025 · Vanessa Errecarte · Developed by Design Olah |  Privacy + Terms + Cookies  |  Web Design  |  Contact