Vanessa Errecarte is one of the top marketing consultants in Northern California with two decades of experience helping businesses reach their growth goals. Unique in her commitment and ability to create and customize campaigns for small to medium businesses and non-profits, she enables them to be competitive in a world often dominated by organizations with large marketing staff and budgets. As the CEO of Marketing Simplified, she has worked with businesses in the service, consulting, construction, real estate, hospitality and retail industries, and not-for-profit groups ranging from grassroots organizations to academic divisions within universities.
Vanessa is also a lecturer at the UC Davis Graduate School of Management. Blending an extensive academic background in business and strategic communication with her real-world experience, Errecarte brings into the classroom an enthusiasm for instructing students on techniques for using digital and content marketing to reach, inform, engage and convert customers. She teaches Strategic Branding, Digital Marketing, and Personal Branding. She also has helped hundreds of CEOs, managing and executive directors, and marketing professionals significantly increase their bottom line by establishing a robust, customer-focused digital presence through her corporate training programs.
Errecarte is a frequent speaker on the topics of branding and digital marketing strategy and transformation. She’s been a keynote and guest speaker on both local and global platforms including the Social Media Strategies Summit, the Professional BusinessWomen of California conference, several Chambers of Commerce, the United Way and others. Errecarte has addressed and advised hundreds of professionals through these speaking engagements, ranging from professionals and marketing managers at regional companies as well as national and global companies including Netflix, VSP, Ingram Micro, Front Porch, JetBrains and more.
Committed to supporting her local community, Errecarte currently serves as president of the Sutter Davis Hospital Foundation board and recently chaired the successful Sutter Davis Hospital capital campaign to expand the emergency room, med surge unit, and birth center. Errecarte also was also chair of the City of Davis Social Services Commission, a board member of the Yolo Community Foundation and Davis Chamber of Commerce, and president of her local Rotary club.
Errecarte holds an MBA (Beta Gamma Sigma) from the UC Davis Graduate School of Management and a master’s in communication with an emphasis in communication at the University of the Pacific. There she taught public speaking and studied the emergence of social networks and their influence on consumer behavior.
When she is not working, she enjoys running, weightlifting, and spending time with her husband and playing with her two children who gave her another title for which she is forever grateful: mom.
Awards and Recognition
Teacher of the Year, UC Davis Graduate School of Management, 2022
Business of the Year, Davis Chamber of Commerce, 2020
Member of the Year, Davis Chamber of Commerce, 2019
Member of the Year, Davis Sunrise Rotary, 2018
