Rethinking AI: From Automation to Authentic Connection

13 Dec 2024

AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people, or just automate the basics?

I recently had the opportunity to share my thoughts about using AI for communicating with our ideal customers at the American Marketing Association’s EVOLVE event.

Think about it—when was the last time you actually enjoyed talking to a chatbot? Most of us try to bypass them entirely. But what if AI could do more than just “help” us? What if it could create experiences that felt seamless, personal, and even exciting?

Imagine this: You look in a mirror, and suddenly you’re virtually trying on a jacket. No clunky menus, no frustration—just you and a tailored, intuitive experience.

How AI Can Transform Engagement:

Empowering, not instructing: When brands focus on the “why” behind consumer choices, they foster trust and connection.
Real-time insights: AI can listen to what people really want and respond in a way that feels natural and personal.
Experiences, not automation: The goal isn’t to replace human interaction but to make it better—creative, interactive, and memorable.

When we shift the focus from automation to agency, AI stops being a tool and becomes a bridge between brands and consumers. It’s not just about meeting expectations—it’s about setting new ones.

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Rethinking AI: From Automation to Authentic Connection

December 13, 2024 By Vanessa Errecarte Leave a Comment

AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people, or just automate the basics? I recently had the opportunity to share my thoughts about using AI for communicating with our ideal customers at the American Marketing Association’s EVOLVE event. Think about it—when was the … Read More about Rethinking AI: From Automation to Authentic Connection

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