#ZeroToDigital for Small Business

Learn digital marketing theory, how it compares and differs from traditional marketing, and how to adapt traditional marketing strategy to be digitally effective.
Create and define your campaign/conversion goal.
Plan your campaign.
Systematically identify and understand your ideal customer.
Strategically communicate your value proposition/offer in a way that reaches your ideal customer, despite a crowded and noisy digital world.

Module 2: Content that Converts

Written content: Use specific formulas that I've designed to write copy with ease that converts online.
Photos: Plan, take, and edit professional-quality photos that amplify your copy with nothing but your smartphone.
Video: Learn how to take advantage of this high-converting tool (video converts 400% higher than static communication online). You'll learn how to take and edit quality videos through live interfaces and also your smartphone.

Module 3: Email Marketing and Conversion Tools

Learn how to optimize your email marketing with your website and fill your email list with new, potential customers each day.
Nurture potential and existing customers with specific actions to keep them in your sales funnel via email marketing.
Create and automate emails with step-by-step tech guides of the most popular email marketing programs on the market.
Learn how to use landing page software to increase conversions to email lists and end-product/service purchases.
Learn how to integrate email marketing and landing pages with your website.

Module 4: Social Media

Create content that leads to profit on the most effective social media platforms.
Optimize your post types, times, frequency, and purpose for higher conversion rates.
Engage your potential and current customers and attract new ones with proven social tools.
Rapidly expand your marketing funnel with unpaid social media strategy.
Understand "under the hood" tools, apps, and strategies that make social media platforms more effective.

Module 5: Paid Traffic/Online Advertising

Learn the most powerful and economical ad (paid traffic) platform (Facebook and Instagram ads) online.
Use it to get more leads in your funnel and purchases quickly.
Understand why some ads work so much better than others.
Use the most powerful targeting techniques (custom and lookalike audiences) to find new customers and retarget existing ones)
Predict your income through analytics and budget for the future.
Learn how to remarket to your warmest leads (40%+ conversion rate).

Module 6: Automation and Long-Term Planning

Bringing it all together: Review how to build complete online marketing funnels (from strategy to content creation, to landing pages and email marketing, to social media to paid traffic).
Use key performance indicators (KPIs) to continually improve marketing funnel sales/conversions.
Learn how to automate your online marketing funnels to increase organizational efficiency and revenue.

Bonus Modules:

Content Summary