#ZeroToDigital for Small Business
A comprehensive course in online marketing including content creation, social media, email marketing, paid traffic, automation strategies and more.
Special Price: $750 or three payments of $250
Module 1: Your Offer
- Learn digital marketing theory, how it compares and differs from traditional marketing, and how to adapt traditional marketing strategy to be digitally effective.
- Create and define your campaign/conversion goal.
- Plan your campaign.
- Systematically identify and understand your ideal customer.
- Strategically communicate your value proposition/offer in a way that reaches your ideal customer, despite a crowded and noisy digital world.
Module 2: Content that Converts
- Written content: Use specific formulas that I've designed to write copy with ease that converts online.
- Photos: Plan, take, and edit professional-quality photos that amplify your copy with nothing but your smartphone.
- Video: Learn how to take advantage of this high-converting tool (video converts 400% higher than static communication online). You'll learn how to take and edit quality videos through live interfaces and also your smartphone.
Module 3: Email Marketing and Conversion Tools
- Learn how to optimize your email marketing with your website and fill your email list with new, potential customers each day.
- Nurture potential and existing customers with specific actions to keep them in your sales funnel via email marketing.
- Create and automate emails with step-by-step tech guides of the most popular email marketing programs on the market.
- Learn how to use landing page software to increase conversions to email lists and end-product/service purchases.
- Learn how to integrate email marketing and landing pages with your website.
Module 4: Social Media
- Create content that leads to profit on the most effective social media platforms.
- Optimize your post types, times, frequency, and purpose for higher conversion rates.
- Engage your potential and current customers and attract new ones with proven social tools.
- Rapidly expand your marketing funnel with unpaid social media strategy.
- Understand "under the hood" tools, apps, and strategies that make social media platforms more effective.
Module 5: Paid Traffic/Online Advertising
- Learn the most powerful and economical ad (paid traffic) platform (Facebook and Instagram ads) online.
- Use it to get more leads in your funnel and purchases quickly.
- Understand why some ads work so much better than others.
- Use the most powerful targeting techniques (custom and lookalike audiences) to find new customers and retarget existing ones)
- Predict your income through analytics and budget for the future.
- Learn how to remarket to your warmest leads (40%+ conversion rate).
Module 6: Automation and Long-Term Planning
- Bringing it all together: Review how to build complete online marketing funnels (from strategy to content creation, to landing pages and email marketing, to social media to paid traffic).
- Use key performance indicators (KPIs) to continually improve marketing funnel sales/conversions.
- Learn how to automate your online marketing funnels to increase organizational efficiency and revenue.
- Google ads, keywords, and analytics
- Search Engine Optimization
- Earned media online
- Industry-specific strategies
- How to hire a digital marketing specialist
- 40+ video lessons with slides, taught by instructor.
- 40+ worksheets, guides, and templates.
- 30+ video and printable step-by-step tech tutorials.
“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.” - Heidy Kellison, DOWNTOWNNORCAL
“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering... it includes email marketing, social media, paid traffic, content creation and so on... email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization's online marketing presence.” - Alison Kent, Principal, Listenink
"I've applied Vanessa's strategies to three different businesses now, and every single time they knock it out of the park!" - Megan Likes, Owner, Bookkeeping Academy Online
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