Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Marketing Simplified Learn profitable online marketing from scratch ## Sitemaps - [XML Sitemap](https://marketingsimplified.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Start in the Middle: The Storytelling Technique That Makes People Instantly Care](https://marketingsimplified.com/start-in-the-middle-the-storytelling-technique-that-makes-people-instantly-care/) - Over the past few weeks, I’ve been teaching you how to clarify your message so you can show your value rather than shout it. When your message is clear, your impact can speak for itself. You don’t have to rely on hype, volume, or performance. Your value does the work for you. But clarity alone - [Your Website’s Real Job in 2026: Reduce Decision Friction](https://marketingsimplified.com/your-websites-real-job-in-2026-reduce-decision-friction/) - Have you ever felt stuck not because you lacked information, but because you had too much of it? That feeling has a name: decision friction. Decision friction happens when someone is faced with so many options that choosing anything starts to feel uncomfortable. The result is often a long, frustrating pause filled with second-guessing… and - [Show Your Value With T.R.U.T.H.](https://marketingsimplified.com/show-your-value-with-t-r-u-t-h/) - How to Show Your Value Without Shouting It One of the reasons personal branding feels uncomfortable for so many people, especially thoughtful, high-integrity professionals, is that it often feels like you’re being asked to announce your value. Say more. Prove more. Post more credentials. But here’s the counterintuitive truth:The people who stand out the most - [There's a Smarter Way to Brand Your Value](https://marketingsimplified.com/teach-to-show-instead-of-shout/) - Last week, I shared a simple formula to help you increase clarity in your message: Here’s what you already know. And here’s what I want you to know. Here's an example: A dietitian might say, "Most of us grew up believing that fat is bad for you. But what I want you to know is - [Don't Overlook This Powerful AI Content Strategy](https://marketingsimplified.com/dont-overlook-this-powerful-ai-content-strategy/) - What if I told you that you have access to the equivalent of a 2.5-billion-person market research study for free? No surveys.No keyword tools.No expensive software. You’re probably already using it every day. Here’s the insight I share in my upcoming book, Valuable & Visible (releasing May 5, 2026), and it applies to personal brands, - [Lead With Clarity and Scale Will Follow](https://marketingsimplified.com/lead-with-clarity-and-scale-will-follow/) - If you’re struggling to get traction, reach, or momentum, it’s tempting to think the problem is scale. ✖️Not enough followers.✖️Not enough customers.✖️Not enough people listening. But more often than not, scale isn’t the issue. Clarity is. When messages don’t travel, it’s usually because they’re not clear enough, not because they’re not loud enough. Take Patagonia. - [You Already Have Enough Followers to Make an Impact Online](https://marketingsimplified.com/you-already-have-enough-followers-to-make-an-impact-online/) - Did you know that 80% of the content on social platforms is created by just 10% of users? That means the vast majority of people are scrolling, not sharing, which is a huge opportunity for you. If you’ve ever told yourself, “I’ll start posting once I have more followers,” it’s time to flip that thinking. - [Why Expertise Beats “Expert” Status in Building Your Personal Brand](https://marketingsimplified.com/why-expertise-beats-expert-status-in-building-your-personal-brand/) - When it comes to building a personal brand, too many people hold back. They think, “I’ll start sharing once I’m more of an expert.” But here’s the thing: waiting for some magical level of expertise means you might never start. The truth is, you don’t need to be recognized as an expert to grow your - [The Power of “Wait, What?” Moments in Branding](https://marketingsimplified.com/the-power-of-wait-what-moments-in-branding/) - Have you ever read something and immediately thought: Wait, what? If you have, you’re not alone, and that reaction is more powerful than you might realize. In a crowded world of online marketing, the messages that stop us in our tracks aren’t the ones we’ve heard a hundred times before. They’re the ones that challenge - [Faces Convert Better](https://marketingsimplified.com/faces-convert-better/) - One of the most common questions I hear from clients is, “Do I really have to show my face?” The short answer is yes. Why? Because the human face consistently outperforms logos, products, and generic visuals when it comes to building trust and making a lasting impression. Marketing research is clear on this:👤 Faces foster - [The Most Overlooked Piece of Storytelling (and How It Makes You Unforgettable)](https://marketingsimplified.com/the-most-overlooked-piece-of-storytelling-and-how-it-makes-you-unforgettable/) - Whether you're building your personal brand or growing your business, we all know storytelling is powerful. But there's one piece of the story puzzle that often gets overlooked: the obstacle. Compelling stories have you on the edge of your seat rooting for the main character to succeed and they achieve that with a setback. This - [Do You Know Your Connection Rate?](https://marketingsimplified.com/do-you-know-your-connection-rate/) - Most people rely on impressions to judge social media performance because that’s the first metric that social media platforms report on their dashboards. But impressions only count how often your post was shown, not whether anyone noticed or cared. Instead, try using a metric I created that I call the Connection Rate: Engagement ÷ Impressions - [Five Steps to Change How You Persuade](https://marketingsimplified.com/five-steps-to-change-how-you-persuade/) - It’s not luck — it’s strategy. One of the most powerful tools I teach is the TRUTH Framework, and it’s designed to help you cut through the noise and truly connect with your audience. Here’s the problem:In marketing, we love to say, “Here’s how everyone else does it, and here’s how we’re better.” But that - [Mindless Busyness is a Productive Part of Your Work](https://marketingsimplified.com/mindless-busyness-is-a-productive-part-of-your-work/) - Ever find yourself stuck in a creative rut, staring at your screen, waiting for inspiration to strike, but coming up empty?Same here. Last week I was trying to generate ideas for a piece of content. I had every tool at my disposal: AI prompts, swipe files, past examples, but nothing was landing. The more I - [How to Build Video Confidence in Five Minutes](https://marketingsimplified.com/how-to-build-video-confidence-in-five-minutes/) - Let’s be honest: most people feel awkward speaking directly to a camera. But here’s the thing — face-to-camera videos are one of the most powerful forms of content you can create. And yet, so many people shy away from them. Why? The pressure to say the perfect thing, worry about how you look, or the - [The Most Important Marketing Lesson You’ll Ever Learn](https://marketingsimplified.com/the-most-important-marketing-lesson-youll-ever-learn/) - Now that I caught your attention with my cute puppy, let’s talk about the most important marketing lesson that should guide every single thing you do. When you read it here, it seems obvious, but it’s amazing how often it gets fumbled in real life. About Rudy Rudy is a Miniature Labradoodle with curly - [Welcome to Zero-Click Marketing](https://marketingsimplified.com/welcome-to-zero-click-marketing/) - Welcome to the new world of "zero-click" or "no-click" marketing, which is a shift in how audiences engage with online content. Whether scrolling through social media or searching on Google, users now get instant answers and entertainment without clicking on links. This means traditional calls-to-action like "click here" or "opt in" are becoming less effective. - [The Marketing Funnel is no Longer a Funnel—Here’s What You Need to Know](https://marketingsimplified.com/the-marketing-funnel-is-no-longer-a-funnel-heres-what-you-need-to-know/) - The internet has transformed how we build and maintain relationships with customers. Yet, most marketers still rely on the same outdated funnel model—one that assumes customer interest shrinks at every stage. But that’s not how modern consumers behave, and if you’re still thinking this way, you’re missing huge opportunities. Why the Funnel Has Changed Before - [The Power of Social Proof: Are You Using It?](https://marketingsimplified.com/the-power-of-social-proof-are-you-using-it/) - I’m excited to share something today that could instantly boost trust on your website—and the best part? The work is already done for you! It’s called social proof, and you see it everywhere. Whether it’s a glowing online review, a LinkedIn recommendation, or a friend raving about a product they love, social proof influences decisions—big - [Why Micro Influencers Have Excellent ROI](https://marketingsimplified.com/why-micro-influencers-have-excellent-roi/) - In the world of marketing, bigger isn’t always better. While many brands chase influencers with massive followings, there’s an overlooked group making a huge impact—micro influencers. These are creators with 1,000 to 10,000 followers who have built strong, engaged communities. And the best part? Their audiences trust them. Why? Because smaller audiences = more trust. - [Form Stronger Emotional Connections with These Tips](https://marketingsimplified.com/form-stronger-emotional-connections-with-these-tips/) - We’re deep into New Year’s Resolution season, so it’s time for a fresh start! Sound familiar? There’s something magical about the idea of a fresh start. Marketers know this—that’s why you see messages like this everywhere. But let’s be honest... those slogans don’t always grab our attention. If fresh starts are so appealing, why don’t - [Protect Your Creativity When You Use AI](https://marketingsimplified.com/protect-your-creativity-when-you-use-ai/) - Do you use AI to create content? Most marketers do. However, research from my colleagues at UC Davis highlights the risk of creativity loss when relying too heavily on AI. Knowing these risks, I'm incredibly careful when I use AI (Note: I don't always or often use it-- I am still very choosey-- and you - [Make this Tweak and Improve your Engagement](https://marketingsimplified.com/make-this-tweak-and-improve-your-engagement/) - One of the hardest things to do on social media is to get high engagement rates. This is often because marketers inadvertently tell consumers what to think versus giving them a chance to establish agency, or the feeling of ownership over their choices. Reverse this by asking questions instead of giving directives. Questions invite your - [Take Incremental Steps for Digital Growth and Transformation](https://marketingsimplified.com/take-incremental-steps-for-digital-growth-and-transformation/) - Is your business ready for a digital transformation? The main reason I see digital transformation efforts fail is not because companies don't see the necessity, but because the process became too overwhelming, expensive or hard at some point in the process. This can be avoided with an incremental approach. For my last post of 2024, - [Transform Your Marketing: Make it About Them, Not You](https://marketingsimplified.com/transform-your-marketing-make-it-about-them/) - Are you tired of ads screaming, “We’re the best, and here’s why!”? Your audience is too. And in today’s world of endless digital noise, it’s no wonder these self-focused messages get lost. So let’s pivot. Marketers, it’s time to shift the focus to your consumers. Here’s why: A couple of weeks ago, I shared a - [Rethinking AI: From Automation to Authentic Connection](https://marketingsimplified.com/rethinking-ai-from-automation-to-authentic-connection/) - AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people, or just automate the basics? I recently had the opportunity to share my thoughts about using AI for communicating with our ideal customers at the American Marketing Association’s EVOLVE event. Think about it—when was the - [Your Product is Not Your Offer](https://marketingsimplified.com/your-product-is-not-your-offer/) - For the holidays, I am bringing back my favorite reminder that will help you differentiate offer from all the noise out there... What do you really offer to your customers? How is it different from your product? If you’re unsure, you’re not alone. Many businesses and creators struggle with this distinction, and it’s a big - [The Moment of Choice and why Marketers Often Get it Wrong](https://marketingsimplified.com/the-moment-of-choice-and-why-marketers-often-get-it-wrong/) - Think back to the last big decision you made, and then the last small one. You might think you spent longer deciding on the big one than the small. But in reality, you likely arrived at the answers to both almost instantly, in a split second. Psychologists have been studying split-second decision-making—those intuitive gut feelings - [Sell Better with Added Value](https://marketingsimplified.com/sell-better-with-added-value/) - It’s that time of year: everyone is competing for airtime online. Nonprofits are vying for year-end donations, retailers are chasing customers, consultants are looking to secure those last few clients of the year, and the list goes on. I have yet to meet a marketer that tells me they like the noise that this season - [The Magic of Face-to-Camera Videos](https://marketingsimplified.com/the-magic-of-face-to-camera-video/) - One of my absolute favorite social media strategies for clients is having them go face-to-camera for a brief period of time (usually around or under thirty seconds). Here are two reasons why I love it: Video gives an obvious boost in visibility and engagement. Face-to-face communication (which face-to-camera videos simulate) builds trust with your audience, - [You Need to Get Personal on Social Media: Here’s How to do it if You’re Shy…](https://marketingsimplified.com/you-need-to-get-personal-on-social-media-heres-how-to-do-it-if-youre-shy/) - Last week I analyzed the profiles of six physicians with varying specialties on Instagram who had a follower count of a million or more. I was specifically interested in the number of comments they received per post versus overall follower count. After all, it’s much harder to comment on something than it is to like - [Managing Professional Setbacks the Easy to Hard Way](https://marketingsimplified.com/managing-professional-setbacks-the-easy-to-hard-way/) - I had an experience last week that has me in reflection mode, especially when it comes to managing hard times and setbacks. I thought I’d share, since most of the time, that is the exact reason clients find me. Here’s how I help them, and how I’ve managed my own setbacks. I hope it leaves - [It's True, Social Media is the "New" Discovery Tool](https://marketingsimplified.com/its-true-social-media-is-the-new-discovery-tool/) - I’ve had a hunch for the past two years that social media could be a cheaper alternative to search in the awareness/discovery funnel phase for small to medium sized businesses (which are most businesses in the world). My hunch was so strong, in fact, that I started devoting more budget toward discovery strategies and funnels - [Why "Dads and Grads" Make You Buy More](https://marketingsimplified.com/why-dads-and-grads-make-you-buy-more/) - Have you ever gone to the store to buy a Father’s Day card during this time of year and also walked away with a graduation card for someone who you might have otherwise forgotten to get one for because you saw a “Dads and Grads” display? If you’re answering yes, you likely bought the graduation - [20 Words to Ditch Forever](https://marketingsimplified.com/20-words-to-ditch-forever/) - Plastic is as bad for your copy as it is for the environment. A few months ago, I encouraged you to ditch plastic words (words that have general, conflicting, and/or many meanings) for more specific words in your marketing. This precision cuts through the noise and creates clarity for your customers faster. My analytics told - [Imagination is Killing your Sales](https://marketingsimplified.com/imagination-is-killing-your-sales/) - When was the last time you asked a consumer to “imagine what it would be like if…” Undoubtedly you have done it before (we all have), maybe even recently. It’s a common content marketing tactic, and usually a mistake because abstraction is hard to imagine. Here’s what I mean: Imagine you are selling green smoothies. - [Impostor Syndrome: Ghost it in Your Marketing](https://marketingsimplified.com/impostor-syndrome-ghost-it-in-your-marketing/) - Walking into a room filled with important individuals, the voice of doubt echoed loudly in my mind. "I DON’T BELONG HERE," it screamed. My heart started beating faster as I looked around the room. Elected officials. CEOs. Executive Directors. Community Leaders. Despite my inner turmoil, I pushed forward, reminding myself of my own accomplishments. I - [The Best Leads are Owned Ones](https://marketingsimplified.com/the-best-leads-are-owned-ones/) - You own fewer of your leads than you think. This is because many companies and individuals define their digital and social media success based on where they end up on search results and how many followers they have on various platforms. But are those leads really indicative of success? I think of the internet as - [Digital Marketing Without Google Cookies](https://marketingsimplified.com/digital-marketing-without-google-cookies/) - Google has begun blocking cookies for 1% of its users, with a larger-scale roll out of complete elimination of third-party cookies by the end of Q3, 2024. This change was initially announced when Apple iOS changed its privacy tracking from an opt-out to an opt-in in 2021, but the implementation date has been pushed back - [Turn Buzz Into Profit](https://marketingsimplified.com/turn-buzz-into-profit/) - Last week I published a business case in the Financial Times where I used examples from Barbie’s recent intellectual property (movie) rebrand to highlight the need for tying mentions in the digital ecosystem to profit so that managers can make more informed decisions. The digital ecosystem is extremely powerful and has strong implications for brand - [3D Brands Are Better Brands](https://marketingsimplified.com/3d-brands-are-better-brands/) - Good branding is not enough to win in 2024. Good brands are two dimensional and do not promote or include third-party buzz... which makes for a very flat brand in the digital ecosystem of 2024. Great brands, on the other hand, are three dimensional. One of the most common questions I get in my business - [Crafting Compelling Content in the Era of AI](https://marketingsimplified.com/crafting-compelling-content-in-the-era-of-ai/) - In today's digital landscape, marketers are increasingly turning to AI-powered platforms like Chat GPT to streamline content creation. Yet, amidst this surge in automation, a pressing question emerges: Can AI truly rival the creativity of the human mind? It depends. We are starting to realize that when it comes to highly creative people, AI can’t - [The Biggest Mistake in Advertising](https://marketingsimplified.com/the-biggest-mistake-in-advertising/) - Not long ago, a business owner reached out to because they needed to sell more tickets for an upcoming event. Specifically, they wondered about the cost of buying digital ads. Curious, I probed: why weren't tickets selling? Had they considered altering the date or revising their promotional materials? Not yet, they admitted. Ads seemed like - [Revamp Your Verbal Wardrobe: Ditching Plastic Words for Precision in Content](https://marketingsimplified.com/revamp-your-verbal-wardrobe-ditching-plastic-words-for-precision-in-content/) - Reducing plastic isn't just good for the environment – it's crucial for your content too. In marketing, when we label a word or phrase as "plastic," we mean it's generic or lacks meaning. Generality is the quickest way to go unnoticed in today's crowded digital landscape. Here’s an example of what I mean. Let’s say - [Create a Winning Referral Program](https://marketingsimplified.com/create-a-winning-referral-program/) - Referral programs can be a game-changer, but let's face it—yours might not be hitting the mark. Here's why: Brand loyalists (people who have made a purchase from you in the past and could potentially be a referral source) are an extremely important but often forgotten part of the funnel. They are pure gold for a - [When you speak to everyone you speak to no one, especially online](https://marketingsimplified.com/when-you-speak-to-everyone-you-speak-to-no-one-especially-online/) - A while back I wrote about the importance of laser focusing on who your audience really is. After all, in 2024, if you’re trying to speak to everyone, or even too broad of an audience, you’re really speaking to no one at all because your content automatically becomes general. In an era where marketing experts - [No one is born a writer  ](https://marketingsimplified.com/no-one-is-born-a-writer/) - I always tell people that I am the most left-brained marketer I know. I love organizing things, crunching numbers, and using spreadsheets. Sure, I love creativity and content creation, but I wasn’t reciting poetry when I was three years old. My ability to create content came from frameworks and practice. All too often, I find - [It’s time to take control of your online identity](https://marketingsimplified.com/its-time-to-take-control-of-your-online-identity/) - Happy New Year! This week I want to highlight a big mistake that almost every individual makes online and in hopes that you will resolve to fix it this year. The moment we are born we’re given an identity. This identity is recorded in many places, including on our birth certificates and social security numbers. - [You can put a bow on top online, too](https://marketingsimplified.com/you-can-put-a-bow-on-top-online-too/) - On Monday Christmas came and went and wrapping paper flew through the living rooms of households worldwide. Packaging something and putting a shiny bow on it is sure delightful… and marketers know it. But what if you’re not a product-based business? How can you package your worth? Whether or not we realize it, we have - [Do this to stand out from the noise](https://marketingsimplified.com/do-this-to-stand-out-from-the-noise/) - The holidays are upon us and it’s a noisy world out there. Last week we talked about the value of focusing on your offer versus your product to strengthen your brand. This week, I am going to build on that and give you a strategy to stand out to your customers even more: highlighting your - [A brand, defined](https://marketingsimplified.com/a-brand-defined/) - Last week on my blog I encouraged you to commit to building a strong brand for yourself or your business in 2024. But what exactly is a brand, anyway? The American Marketing Association defines a brand as a name, term, sign, symbol, or design, or a combination of them intended to identify the goods and - [Thought Leadership vs. Influencers](https://marketingsimplified.com/thought-leadership-vs-influencers/) - What’s holding you back from building a strong online personal brand based in thought leadership? Social media is a tough game in 2023. It can feel nuanced, crowded, and tough to break into. But what if I told you that you’re thinking about social media in the wrong way? All too often, we put influencers - [Are you ignoring the best data for your content creation?](https://marketingsimplified.com/are-you-ignoring-the-best-data-for-your-content-creation/) - Digital marketing and branding are driven by content marketing. If your content doesn’t connect with your ideal customer’s aspirations, your brand isn’t memorable and digital tools are merely a copy machine for messaging that is not working. When I started working in the marketing industry over twenty years ago, we used research tools like surveys - [Do This to Maximize Performance With Any Digital Algorithm](https://marketingsimplified.com/do-this-to-maximize-performance-with-any-digital-algorithm/) - Last week Meta published insights into its feed algorithm and how it’s using AI to help predict which posts to highlight to users. A day later, LinkedIn followed suit. While the details that go into algorithms are always fascinating, I am a firm believer in simplifying social media marketing by finding similarities between platform algorithms - [The Biggest Mistake Marketers Stand to Make with AI and How to Avoid It](https://marketingsimplified.com/the-biggest-mistake-marketers-stand-to-make-with-ai-and-how-to-avoid-it/) - In today's digital landscape, I often tell my students and clients that success lies in identifying future trends and taking small steps to prepare for them without losing focus on their current marketing strategy. One upcoming shift is the impact of AI on content marketing. However, many marketers are overlooking a nuance in this shift, - [What a Verification Checkmark Really Means](https://marketingsimplified.com/what-a-verification-checkmark-really-means/) - We’ve all seen the blue “verified” checkmarks coveted on Facebook, Instagram and Twitter. Usually these go to industry experts, public figures, and celebrities who have a high follower count and are likely to be impersonated. Users can apply for the verifications and some platforms (like Instagram) are more stringent about giving them out than others. - [The key way social media is changing in 2023 and what it means for marketers](https://marketingsimplified.com/the-key-way-social-media-is-changing/) - Before everyone goes into hibernation for the holidays (not that marketers REALLY get to do that), I wanted to share my reflections on 2022 and what I think they mean for your marketing strategy in 2023. Regular readers know that I am a firm believer in making sense of social and digital media changes and - [WWYDIRL (What Would You Do In Real Life)?](https://marketingsimplified.com/wwydirl-what-would-you-do-in-real-life/) - WWYDIRL (What Would You Do in Real Life)? This is a question that I often ask my students and clients when we plan organic or monetized digital marketing funnels for their businesses, campaigns or projects. It’s a question that seems basic but we often forget to think about it in our planning processes. There’s a - [Your competitors are key to an effective value proposition](https://marketingsimplified.com/your-competitors-are-key-to-an-effective-value-proposition/) - Whenever I start a consulting project, begin a training, or start teaching a class, I always tell my students and clients that their competitors might be their biggest allies, especially when it comes to crafting a unique value proposition. This often surprises them because we usually think of competitors as threats. After all, how many - [Take your business from well-known to “contagious”](https://marketingsimplified.com/take-your-business-from-well-known-to-contagious/) - I just got back from a dreamy vacation in Italy. We stayed near Piazza Navonna while we were in Rome, which is a lovely square full of restaurants and people watching. The restaurants were all the same, though… pizza, pasta, and gelato. In fact, my husband has a running joke that there is a shared - [My Favorite Digital Hacks](https://marketingsimplified.com/my-favorite-digital-hacks/) - It’s Friday the 13th, and I have always been a superstitious person. Naturally, when days like this come along, I get highly stressed and try to do things to bring good karma my way. Here’s what I am doing today: I often get asked for ways to gain visibility of followers quickly. I hesitate to - [What Does Twitter’s Future Look Like?](https://marketingsimplified.com/what-does-twitters-future-look-like/) - Unsurprisingly, both the financial sector and the marketing world have been curious about the future of Twitter. If you use Twitter for your business, you may be especially concerned. Today I’d like to share with you what I’ve been telling my clients and students when it comes to the future of Twitter (and all social - [Would you gamble if you knew you could win?](https://marketingsimplified.com/would-you-gamble-if-you-knew-you-could-win/) - When my husband and I were on our honeymoon we decided to visit the Monte Carlo Casino. We didn’t plan on gambling much, we really just wanted to see it. But… we knew we had to do something before we left, so we made our way to the Roulette table. I mean, if you’re going - [New Study Confirms a Common Facebook Advertising Inefficiency](https://marketingsimplified.com//) - Interest targeting is the most common way I see clients and students lose money on Facebook ads. What is interest targeting, you say? Read on… and if you already know, you can skip the next paragraph. Interest targeting is one of the ways that you can create an audience of people to target with Facebook - [Turn Knowledge into Added Value](https://marketingsimplified.com/turn-knowledge-into-added-value/) - What is your morning routine? How have you tweaked it over the years to suit you just right? What benefits does your morning routine bring to your daily life? How is your morning routine different from a typical morning routine in a way that makes your day more productive, happier, or smoother? Can you answer - [If you want to stand out, become more active on LinkedIn](https://marketingsimplified.com/if-you-want-to-stand-out-become-more-active-on-linkedin/) - Say what? Yes, LinkedIn is having a moment, and it’s not just for job seekers or B2B folks anymore. I always tell my students to look for usage data trends that might give them a leg up… and LinkedIn is showing a lot of promise. First, it’s growing at an alarmingly fast pace. Between 2017 - [What is your inaction plan?](https://marketingsimplified.com/what-is-your-inaction-plan/) - My seven- year-old daughter is obsessed with Frozen. She’s even talked my five-year-old son into becoming a fan… so much so that he was once Olaf for Halloween, two years in a row (bless him). As if her Frozen fandom weren’t enough, I must say, Elsa’s “Let It Go” anthem is a mantra for me - [Don’t Push the Paper, Break It](https://marketingsimplified.com/dont-push-the-paper-break-it/) - Just before the new year, I wrote a post about marketing your new initiatives before you’re ready. If you haven’t gotten a chance to take a look at that, please do, because today I am going to talk about an exercise to build clarity about exactly what you are marketing. In 2022, it’s more important - [You Can Predict Success by Taking This Step](https://marketingsimplified.com/you-can-predict-success-by-taking-this-step/) - I’ve always loved the time between Christmas and New Year’s. Life usually slows down enough to reflect on the year prior and think about goals for the year ahead. I love goal-setting as much as the next person. It’s energizing and paints a true roadmap for the future. However, over several years of setting my - [My top three pieces of advice for your holiday ads](https://marketingsimplified.com/my-top-three-pieces-of-advice-for-your-holiday-ads/) - A recent University of San Diego study found that we are inundated with 105,000 words in a normal day. That’s a lot to handle. At the beginning of this year, I wrote about our reticular activating system (RAS). It’s basically a clever bundle of nerves at the bottom of our brains that filters out unimportant - [Why Cinderella was good at branding](https://marketingsimplified.com/why-cinderella-was-good-at-branding/) - Cinderella’s stepsisters always wanted to be royalty… and their mother went to great lengths to make it happen. She dressed them in the finest clothes and jewelry, leaving only tattered clothes for Cinderella. The stepsisters definitely looked the part, but when it came time to charm the prince, Cinderella pulled it off and the stepsisters - [The Traditional Funnel is Ruining your Digital Marketing](https://marketingsimplified.com/the-traditional-funnel-is-ruining-your-digital-marketing/) - It’s no secret that the internet has vastly expanded the amount of information that we can access. In marketing, especially digital marketing, we’re deeply aware of this, however, we tend to think of the “funnel” in similar ways as we have for the past century or so. In the first step of a traditional funnel, - [Five Steps to High-Converting Content](https://marketingsimplified.com/five-steps-to-high-converting-content/) - Earlier this week I spotted a high-level trend in my own analytics: My audience (you) really like it when I talk about content marketing. I understand why … content IS king (or queen). Without it, we just have tools… and a blank Instagram ad doesn’t sell. In fact, as you can see in the picture - [This Branding Mistake is Easy to Overlook on Google](https://marketingsimplified.com/this-branding-mistake-is-easy-to-overlook-on-google/) - The value of being at the top of a Google search is no secret. I can’t name a single client who hasn’t asked me how to improve their Google ranking or how to hold onto the top spot. Search Engine Optimization (SEO) are the unpaid actions we take to ensure that our company’s page ranks - [Are you in control of your brand?](https://marketingsimplified.com/are-you-in-control-of-your-brand/) - Yesterday Dollar Tree announced that it will be raising prices above $1 on some items, citing a labor shortage, supply chain issues, and customer demand for variety. Given the current business climate in which they need to operate and compete I can’t blame the Dollar Tree, but I can blame their brand. After all, if they weren't - [Here’s why you should treat your marketing like animal print](https://marketingsimplified.com/heres-why-you-should-treat-your-marketing-like-animal-print/) - As marketing moves more and more to the digital space, it’s tempting to get caught up in new trends and technology but today I want to talk to you about a rule of thumb that will guarantee conversions, regardless of what platforms you’re using. If you’d like to watch this in video form, click here… - [Let’s Get Personal](https://marketingsimplified.com/lets-get-personal/) - When you buy a product or service, are you doing it for the actual product or service or what it will bring to your life or the lives of people you care about? Chances are, you answered the later… We buy the sweater because we want our friends to think we look stylish. We buy - [If You Don't Have a Trigger, Create One](https://marketingsimplified.com/if-you-dont-have-a-trigger-create-one/) - Working out has been a regular and consistent part of my life for decades. Getting a near-daily workout is so important to me that I am willing to set my alarm for the wee hours to make sure I get it done. If I don’t get it done before the world wakes up, I sacrifice - [Do you own your data?](https://marketingsimplified.com/do-you-own-your-data/) - In February I reported to you that Apple was launching an opt in/out campaign for third party data tracking. Apple calls it the ATT campaign (App Tracking Transparency). In short, many apps (like Facebook, Instagram, etc.) use what is called an “Identifier for Audiences” which tracks information like search patterns and locations outside of the - [Are you giving potential customers a place to go?](https://marketingsimplified.com/are-you-giving-potential-customers-a-place-to-go/) - When I was little, my grandma’s next door neighbor worked in retail marketing. It was his job to consult with and ultimately arrange stores so that customers were drawn to inventory that needed to be moved, brands that were launching, promotions that were happening, and more. I was fascinated that someone could have an entire - [Why do you think you should buy now?](https://marketingsimplified.com/why-do-you-think-you-should-buy-now/) - Last week I talked about how asking questions can help you reuse and refresh old content in a fun and engaging way. This week, I am going to dive a little deeper into the psychology behind asking questions and why they are so effective, especially when it comes to persuading your potential customers to make - [If your content is getting dull, ask more questions](https://marketingsimplified.com/if-your-content-is-getting-dull-ask-more-questions/) - Remember when I told you that we are inundated with so much information that we read or hear the equivalent of 105,000 words in a 12-hour timeframe? The reason I told you that was because I stressed the importance of authenticity, consistency, and yes, redundancy in your content. The truth is, to give your consumer enough touches in this - [Strategic Facebook move indicates it's time to get SMS marketing savvy](https://marketingsimplified.com/strategic-facebook-move-indicates-its-time-to-get-sms-marketing-savvy/) - A little over a year ago, I covered Facebook shops in my blog/newsletter and told you why I believed that it wasn’t going to be the next big thing or a game changer for your business… yet. Late last month, Facebook made several announcements about eCommerce tools across its platforms, so I’d like to revisit - [Will Facebook Shops be a GameChanger for your business?](https://marketingsimplified.com/will-facebook-shops-be-a-gamechanger-for-your-business/) - Early this week, Facebook announced that it is rolling out a “shops” feature for Facebook and Instagram for business pages/profiles and many have asked me my opinion. Will this be the eCommerce GameChanger it may sound like? My answer: I don’t’ know… but with this, and all new innovations, I treat it like a fax machine and then - [What will you keep?](https://marketingsimplified.com/what-will-you-keep/) - Three days ago, California had its opening day. With an incredibly low Covid case rate, the state’s tier system was lifted, masks were no longer required for vaccinated individuals, and businesses could operate at capacity. It seemed like the day we had all been waiting for, but something was eerily missing… change. I made a - [How do you keep your customers connected to your brand AFTER they buy?](https://marketingsimplified.com/how-do-you-keep-your-customers-connected-to-your-brand-after-they-buy/) - Awe, excitement, humor, anger and anxiety are all feelings that increase our arousal. These are also the feelings that cause us to make a conversion. In short, arousal = conversion. But there's a catch... even when it’s positive, we can’t stay in an aroused state forever. In fact, as human beings, we actively seek to - [Add a Trigger to Generate More Buzz for Your Brand](https://marketingsimplified.com/add-a-trigger-to-generate-more-buzz-for-your-brand/) - Today we’re going to play a little game together. I am going to write a few things below and you are going to tell me what you immediately think about when you read the word. Here we go! Toothbrush. Shoes. Peanut butter. If you’re thinking about toothpaste, socks, and jelly, you are not alone. A - [Kale, Big Macs, and Pumpkin Oreos](https://marketingsimplified.com/kale-big-macs-and-pumpkin-oreos/) - Last year a group of researchers from Kellogg School of Management (Chelsea Galoni, Gregory S. Carpenter, and Hayagreeva Rao) set to figure out a mysterious trend. Why during the pandemic were both sales of organic foods and Big Macs surging? Surely, they thought, it should be one or the other… either we should all be - [The Digital Tool that's Hard to See](https://marketingsimplified.com/the-digital-tool-thats-hard-to-see/) - Today I'd like to talk about a monumental (primarily virtual) event and its history. For those unfamiliar, the Big Day of Giving is primarily an online event hosted by the Sacramento Community Foundation during the first Thursday in May. In fact, the 2021 Big Day of Giving just wrapped up at midnight. During the Big - [The Number that is More Important than your Fan or Follower Count](https://marketingsimplified.com/the-number-that-is-more-important-than-your-fan-or-follower-count/) - One of the most common questions I get in digital marketing is, “How do I increase my follower or fan count?” I completely understand why I get this question—it’s easy to let such a visible number play with your head—but the real question behind this is, “How can I increase my conversions and how do - [It’s not just about getting to market anymore](https://marketingsimplified.com/its-not-just-about-getting-to-market-anymore/) - Let’s fly 30,000 feet up in the air and take a look at why consistency is so important to your marketing in 2021. A couple of decades ago, launching a new product or business was all about that same product or business. Here’s what I mean… Let's imagine you wanted to write a best-selling cookbook - [The #1 Mistake Businesses Make on Their Websites](https://marketingsimplified.com/the-1-mistake-businesses-make-on-their-websites/) - I once discovered a small boutique on vacation because there was a dress in the window that I really wanted. I browsed the clothes inside but I had no occasion for the dress so I put it out of my mind and went about my afternoon… but not before leaving my email in the guestbook. - [2021 Trends Reveal its Still About the Classics](https://marketingsimplified.com/2021-trends-reveal-its-still-about-the-classics/) - I’ve been waiting anxiously for this day and it finally came yesterday—Pew Research announced its results for its annual social media usage survey. While I look forward to these results every year, I was especially excited to see if there were big differences this year, given the way the pandemic has changed the way we - [You CAN buy your way out of this one](https://marketingsimplified.com/you-can-buy-your-way-out-of-this-one/) - You’ve heard me say it again and again. Video will give your digital brand an incredible boost. So why are you still so hesitant? Simple. If we wanted to be on video all the time, we would have gone into acting. But the truth is, most of us aren’t fans of making videos, let alone - [2020 Business of the Year Award](https://marketingsimplified.com/2020-business-of-the-year-award/) - Two weeks ago, I told you I was working on something special. Today, I am honored and excited to tell you that I won the 2020 Davis Chamber of Commerce Business of the Year award. I’d like to share the speech I was working on with you because there is a special message in it - [The Marketing 101 Rule We Love to Break](https://marketingsimplified.com/the-marketing-101-rule-we-love-to-break/) - These quotes really resonate with me: “Busy can be healthy.” “We believe that the refrigerator is the best medicine cabinet.” These are just a couple of quotes that continue to draw me into the meal delivery service I’ve been researching. You see, I am a health nut and am currently in a rut with breakfast - [What the iOS IDFA Opt-Out Means for Your Paid Traffic](https://marketingsimplified.com/what-the-ios-idfa-opt-out-means-for-your-paid-traffic/) - Do you know what an IDFA is? If not, you’re about to find out… IDFA stands for “Identifier for Advertisers.” It’s the mobile phone version of an IP address, assigned to each phone by Apple. Like an IP address, your personal information is not attached to the data being tracked… but your search patterns and - [Are You Selling the Right Thing?](https://marketingsimplified.com/are-you-selling-the-right-thing/) - Back when in-person events were possible, I knew I wanted a new dress for an upcoming event. I wasn’t going to walk out of the boutique without it. The manager came over to me and asked me about the event. I described its formality. I described all the people I was excited to see there. - [Is Your High Conversion Rate Actually a Problem?](https://marketingsimplified.com/is-your-high-conversion-rate-actually-a-problem/) - Valentine’s day is around the corner, and they say love is blind, but no one ever talks about how blinding engagement and conversion rates can be… until now. I’ll never forget the frustrated phone call I received from a business owner a few years ago. She was so puzzled. Her email marketing open rate was - [We forget EVERYTHING](https://marketingsimplified.com/we-forget-everything/) - When is the last time you gave someone a list of things to do and what was the outcome? The reason I ask this is because as humans we really cannot remember more than four things at once, especially if they are verbal things. In fact, in medical schools across the nation, doctors are trained - [Will you please tell me a story?](https://marketingsimplified.com/will-you-please-tell-me-a-story/) - We all love a good story… 22 times more than any fact we could ever hear. This theory was originally credited to Cognitive Psychologist Jerome Bruner and is now taught in innovation labs around the U.S. To prove his theory, think back to a day that you enjoyed a long time ago (at least five - [What does a bundle of nerves have to do with marketing?](https://marketingsimplified.com/what-does-a-bundle-of-nerves-have-to-do-with-marketing/) - When I became a mom for the first time, I thought I’d developed superpowers. It didn’t matter how loud of an environment I was in, how sound asleep I was, or how many competing voices or cries there were. When my child cried, I could hear it from a mile away. Little did I know - [Change One Thing and Change Everything](https://marketingsimplified.com/change-one-thing-and-change-everything/) - I spend a lot of time on this blog talking about how you can improve your marketing but what happens when things go wrong? I’ll never forget in business school when I was a team lead for our capstone consulting project. One day all the team leads participated in a simulated leadership challenge. Think of - [Trends for 2021: Part II](https://marketingsimplified.com/trends-for-2021-part-ii/) - Last week I discussed with you the marketing trends that will remain unchanged in 2021. If you haven’t had a chance to read that yet, please find it here. Now for a few changes I will be keeping an eye on in 2021 and how you can prepare: Organic Content might gain new importance on - [Marketing Trends for 2021: Part 1](https://marketingsimplified.com/marketing-trends-for-2021-part-1/) - The new year always brings with it hope—and this year is definitely no exception. For many of us “out with the old and in with the new” becomes a reality as we resolve to do things differently, try new things, and achieve new goals. When it comes to marketing, I notice that January 1st is - [The Results are in: It’s Time to Get on Camera](https://marketingsimplified.com/the-results-are-in-its-time-to-get-on-camera/) - I’m always honest to my clients… painfully honest if need be. I want them to trust me, so I always let them know when there is a red flag or problem. And here’s what I have been telling them for months: You need to get on video or you’re missing a big opportunity. In 2015, - [Creating Hope](https://marketingsimplified.com/creating-hope/) - Most marketers and business owners are instinctually good at presenting problems and solutions. Need to lose 30 pounds? Here is a great program and before and after photos to boot. Need to simplify your life? Here is a home organizer and a picture of how beautiful your house will look after we’re done. Need financial - [The Secret Sauce that Makes You an Expert](https://marketingsimplified.com/the-secret-sauce-that-makes-you-an-expert/) - I love grilled cheese sandwiches. When I was little, I would ask for one every morning for breakfast. I would watch my mom spread mayonnaise on the outside of each piece of bread, put cheese in the middle, and grill it in the frying pan. As the mayonnaise crisped the outside of the bread, it - [The Discount Trap](https://marketingsimplified.com/the-discount-trap/) - The Discount Trap Raise your hand if you build discounts into your pricing. While this is a popular practice, in honor of this Black Friday and Small Business Saturday tomorrow, I’d like to give you a few words of caution. Discounts have been a powerful marketing tool since commerce has existed. However, relying heavily on - [Bringing Back my Pandemic Tip Streak](https://marketingsimplified.com/bringing-back-my-pandemic-tip-streak/) - Back in April when the coronavirus pandemic was fairly new and businesses were facing enormous uncertainty, I shared a free, 20-day “tip streak.” The idea behind it was to provide you with a tip each day that built on previous content and combined learning and strategy WITH action and implementation. By the end of the - [We're all under one roof now](https://marketingsimplified.com/were-all-under-one-roof-now/) - I have an exciting announcement to make. I’ve been a bit quiet on social media lately because I’ve been working hard serving my clients, facilitating distance learning with my beautiful children, AND working on a couple of exciting new things behind the scenes. Here is one of them... If you are receiving this email, you - [The Most Important Tip Of All](https://marketingsimplified.com/the-most-important-tip-of-all/) - Happy Friday! I can’t believe we are already through our 20-day tip streak. Today, I am excited to share with you my biggest tip of all: It’s okay to make mistakes. In marketing, we’ve been traditionally trained to make sure something is perfect before it hits the presses… but digital marketing turns that all upside - [Your Weekly Process](https://marketingsimplified.com/your-weekly-process/) - In the past three weeks, I’ve helped you form a pattern of doing a livestream on Tuesdays and an email blast to your customers and potential customers on Friday. Today, I am going to review how that process all fits together each week. After you go live on Facebook each week, download that livestream to - [Speaking of Writing...](https://marketingsimplified.com/speaking-of-writing/) - Creating content is arguably the most important part of digital marketing. You can run as many ads as you’d like and be on countless social media platforms, but if your content isn’t engaging, it’s tough to reach your ideal customer. Yesterday I shared 52 “Power Prompts” with you to get your creative juices flowing. Today, - [Make Writers Block A Thing Of The Past](https://marketingsimplified.com/make-writers-block-a-thing-of-the-past/) - Yesterday we talked about the importance of batching content and creating a month’s worth at a time—that’s a lot of content! I’ve mentioned on this blog before that writer’s block isn’t truly a “block” or inability to write… it’s just a lack of ideas. I’ve listed 52 “Power Prompts” below to give you a head - [Bringing It All Together](https://marketingsimplified.com/bringing-it-all-together/) - We are on our final week of my 20-day tip streak and this week I am going to focus on long-term planning. Each day I am going to review one of the concepts we learned and teach you how to make it a regular habit. Consistency is the most important aspect of marketing in general… - [Elevating Email Marketing](https://marketingsimplified.com/elevating-email-marketing/) - It’s Friday and if you remember the last two Fridays, we’ve focused on sending an email blast once a week. Today is no different… we are going to send an email, but you have more skills and content to share than you did when we started. This week, I want you to share a link - [A Simple Approach to SEO](https://marketingsimplified.com/a-simple-approach-to-seo/) - Enhancing Search Engine Optimization (SEO) is by far one of the most common questions I get asked and my favorite strategy for Improving Search Engine Optimization is awareness. I’ll explain what I mean… Getting people to click on your website is the number one way to improve Search Engine Optimization and by posting more frequently - [Be part of the 2% and stand out](https://marketingsimplified.com/be-part-of-the-2-and-stand-out/) - For most businesses, focusing on Facebook and email marketing, with Instagram added for B2C businesses is a good place to start. However, many B2B businesses have asked me, “What’s the best tool for me?” In addition to Facebook and email marketing, I recommend LinkedIn… not for direct marketing (please don’t email sales pitches via LinkedIn—people - [Do It Again](https://marketingsimplified.com/do-it-again/) - Last week we learned a lot about Facebook Live. Today, my tip is simple: Do it again. Remember my very first tip? I said that the most important key to success online is consistency. This week, if applicable to your business, try going live on Instagram as well. After you make your live video, follow - [Ask for Engagement and you Shall Receive](https://marketingsimplified.com/ask-for-engagement-and-you-shall-receive/) - The hardest thing (by far) to achieve online is engagement. It’s one thing to show up in an ideal customer’s feed, but a whole other thing to get that ideal customer to engage with the content you put online. Whenever possible, I recommend overcoming this by simply ASKING for engagement. But… for the ask to - [Email Taken Up A Notch](https://marketingsimplified.com/email-taken-up-a-notch/) - Last week I shared with you how effective email marketing can be for your organization. This week, we’re going to take it up a notch. You made some very powerful posts this week and built highly effective digital infrastructure. In this week’s email, I want you to highlight that as much as possible. First, open - [Recycling Is Not Just For Plastic Bottles](https://marketingsimplified.com/recycling-is-not-just-for-plastic-bottles/) - As you probably gathered on Tuesday, I LOVE Facebook live. And one of the main reasons I love it is because it’s so easy to recycle one live video and make it work for you again and again. If you go to the Facebook Live video post you created on Tuesday and expand it, you - [Boost your visibility by 1200%--not a typo](https://marketingsimplified.com/boost-your-visibility-by-1200-not-a-typo/) - Have you been scared to try video? If so, you’re not alone! It’s intimidating to get on camera and imagine delivering your message. But… Facebook Live makes that a lot easier. When you go “live” on video it takes a lot of pressure off. Why? It’s live… so no one expects you to be perfect. - [Throwback Thursday](https://marketingsimplified.com/throwback-thursday/) - Have you seen a “Throwback Thursday” post before? People usually post these types of posts to illuminate fun personal memories… but they don’t just have to be on your personal feeds. What’s a memory you can post about your business today? I’ll go first. “I remember when my son was five days old. I never - [Do you want proof of that? (Yes, we usually do…)](https://marketingsimplified.com/do-you-want-proof-of-that-yes-we-usually-do/) - Remember on Monday I told you that I would explain the other leading marketing principle when it comes to increasing conversions? Wait no longer… “social proof” is the other ingredient to incredibly effective marketing. Social proof basically means that if someone has had a good experience, you likely will have one too if you do - [Scarcity for the Win](https://marketingsimplified.com/scarcity-for-the-win/) - How many times have you ran out to get something because you were told there is a limited supply? Do you love your limited edition (fill in the blank here) because not many people can say they have it? This is scarcity at work… and it works really well. In fact, scarcity is one of - [Email Marketing: Your Conversion Hero](https://marketingsimplified.com/email-marketing-your-conversion-hero/) - Congratulations! You made it to Friday… and if you’ve been following my prompts for a week, you have three engaging social media posts up already. Additionally, you may not realize it, but you’ve also learned about making clear calls to action on social media, hashtags, and the importance of consistency. I’d love to hear your - [Stop Playing Darts, it’s so Hard to Win](https://marketingsimplified.com/stop-playing-darts-its-so-hard-to-win/) - If you are good at darts, consider yourself rare. Most of us have never hit the bullseye. Even with ample practice, it’s a really tough thing to do. I think it’s because the whole theory of the game is backwards—keep throwing and hope you get better. There’s really no strategy or actionable steps to take - [Consistency and Authenticity](https://marketingsimplified.com/consistency-and-authenticity/) - Posting consistently on social media is the most important part of using social media. I repeat, consistency is key. It’s also important to remember that social media is just that… social. No matter how formal your business may be, getting a little personal on social media can go a very long way. Today, we’re going - [My 20-Day Tip Streak](https://marketingsimplified.com/my-exciting-new-free-program/) - I’m excited to roll out my daily quarantine dose of marketing advice (DDM) series. Each weekday while we are “sheltering in place” I will share a short video with ONE actionable thing you can do to improve your marketing. This advice will come in bite-sized pieces and build on each other. That means, if you - [In Crisis, Play (Marketing) TAG](https://marketingsimplified.com/in-crisis-play-marketing-tag/) - If you’re anything like me, you’re currently feeling uncertain, isolated, and a bit overwhelmed by everything currently happening with the COVID-19 pandemic. Not only is health a major concern, but many are grappling with how to do business in these uncharted times. Many businesses have temporarily closed, and others are trying to get up and - [My Guide to Hosting Effective Zoom Meetings](https://marketingsimplified.com/my-guide-to-hosting-effective-zoom-meetings/) - When I decided to train in crisis communications, I honestly wasn’t sure if I would ever use it but I was highly interested in learning about it. Fast forward fifteen years, and the training has paid off in many ways. Even the smallest organizations are affected by crises-- sudden deaths of people important to communities - [My Biggest Secret to Marketing Success](https://marketingsimplified.com/my-biggest-secret-to-marketing-success/) - “What are the top things I should be doing to make my marketing better?” A good friend who is also a business owner asked me this question not too long ago. As she waited for my answer, I saw big expectations in her eyes… as if she was waiting for a well-kept secret. I actually - [Do You Play Darts?](https://marketingsimplified.com/do-you-play-darts/) - Are you playing "online marketing darts"? It’s a term I lovingly use to describe when businesses post frequent content online so that they can be “on social media” but don’t really know how to benefit from all the hard work that goes into it. When this happens, not only do people spend a lot of - [Why I Don't Ever Want You To Have The "Right" Answer Again](https://marketingsimplified.com/why-i-dont-ever-want-you-to-have-the-right-answer-again/) - Remember that time in elementary school when you were SO excited to volunteer the answer, only to have the teacher call on someone ELSE? Deflated, you put your hand down and exclaimed, “I was going to SAY that!” Well… today I am going to tell you why I don’t ever want you to have the - [Your Social Media Is Just The Beginning, Not The End](https://marketingsimplified.com/your-social-media-is-just-the-beginning-not-the-end/) - Your social media is the beginning of your online marketing success, NOT THE END. In today's video, I explain why, as well as below... So many people think there’s something magic about social media that they need to figure out for it to lead to more sales, which makes me sad-- because it ends in - [Put This On Your Calendar](https://marketingsimplified.com/put-this-on-your-calendar/) - If you've ever studied the most successful CEOs, you may have realized that they all have one key part of their stories in common: At some point (or points), they did something before they were ready. On the surface, this might sound irresponsible, but it's really the ONLY way to achieve the business growth you're - [Improve Your Marketing By Channeling Santa Claus](https://marketingsimplified.com/improve-your-marketing-by-channeling-santa-claus/) - As a mother of toddlers, Santa is a year-round ORDEAL. Wish lists are an ongoing thing ... especially when I remove the toys that frantically get thrown in the Target cart and remind my kids that Christmas is coming in (fill in the blank here) months and that the removed toys would be great things - [Double The Impact, Double The Fun (But It's Not Gum)](https://marketingsimplified.com/double-the-impact-double-the-fun-but-its-not-gum/) - I want to make sure you learn about the powerful marketing strategy I shared in Tuesday's video. When done correctly, you can gain twice the exposure for your organization, and another. Read on ... I've said before that I am a firm believer that marketing can change the world. After all, if your marketing isn't - [I Don't Want Your Online Marketing To Be Good ... I Want It To Be Amazing](https://marketingsimplified.com/i-dont-want-your-online-marketing-to-be-good-i-want-it-to-be-amazing/) - The first time I ran a marathon I thought I completely failed. My goal was to run it in 4.5 hours. I ended up taking 5.5 hours and barely finishing. After my disappointing finish, I had a few options. I could either try again, or decide that I wasn't a very good runner. The second - [Your Mom Was Right When She Said Less Is More](https://marketingsimplified.com/your-mom-was-right-when-she-said-less-is-more/) - Always being in the right place, at the right time, with the right message is downright stressful. Raise your hand if you ever feel like no matter how much you do, there's still more to be done? I hear ya, it's a common marketing headache ... Now raise your hand if you've ever set up - [This Framework Changed The Way I Do Marketing](https://marketingsimplified.com/this-framework-changed-the-way-i-do-marketing/) - Raise your hand if creating content frustrates you. I understand. In fact, if I were to guess, I would guess that it feels like you are trying so hard to get your ideal customer to make a conversion through all of the content you create, but you secretly wonder if it's even working... or worth - [Sometimes It's A Good Business Move To Be A Little Late ...](https://marketingsimplified.com/sometimes-its-a-good-business-move-to-be-a-little-late/) - If you haven't started an online marketing program for your business and you fear it's too late, you have NOT missed the boat. I repeat: You have NOT missed the boat. Or the Tesla. Or the private jet. Or the fill-in-the-blank with whatever the hottest vehicle du jour is right now (who can keep up?). - [How Much Business Growth Do You Hope To Have A Year From Now?](https://marketingsimplified.com/how-much-business-growth-do-you-hope-to-have-a-year-from-now/) - Did you know that your marketing is the key driver of your sales channel? ... And really good marketing creates a "pull" effect that puts your business at the top of your customers' mind when they need what you have to offer. So what does this mean for you? If you have really good marketing - [Content Marketing Q & A](https://marketingsimplified.com/content-marketing-q-a/) - I am excited about today's content marketing question and answer session because I received some really great questions to share with you. As promised last week, I answered three of them in the video below. Here are the three main themes I discussed: Overcoming writer's block. I packed the beginning of this video with tips - [Trick or Treating and Brand Ascension, Oh My](https://marketingsimplified.com/trick-or-treating-and-brand-ascension/) - It's Halloween Eve and in my live video today I am giving you the history or Trick or Treating. Why? Because it relates to so well to how businesses go from push to pull marketing following my brand ascension pyramid (a fancy framework I made to teach people how to take their business from buzz - [Great Content Deserves to be Seen](https://marketingsimplified.com/great-content-deserves-to-be-seen/) - You have so many good things to say, my talented reader. Otherwise, you wouldn’t be here reading this blog post. We’ve been spending a lot of time on this blog talking about great content. Now let’s make sure that content is seen by as many people as possible because let’s face it… it’s really discouraging - [Have You Ever Wanted to be a Spy?](https://marketingsimplified.com/have-you-ever-wanted-to-be-a-spy/) - I am continuing my quest this week to get your great content in front of as many eyeballs as possible. Last week we discussed general tips about when to post social media content and send marketing emails. If you haven't watched that and installed Google Analytics (free guide linked to that blog entry), I recommend - [My Win-Win Holiday Visibility Strategy](https://marketingsimplified.com/my-win-win-holiday-visibility-strategy/) - Happy Thanksgiving week! Last month on our weekly livestreams we talked about how to create content that engages your customers and potential customers. This month we are talking about how to get your engaging content in front of more eyeballs. Today’s episode comes full circle because I am bringing it all together and sharing an - [Optimization Q & A](https://marketingsimplified.com/optimization-q-a/) - It’s the last Tuesday of the month which means today’s livestream is a Q & A. This week we’re focusing on questions about getting your content seen by more of your ideal customers since we’ve been discussing that topic for the past few weeks. The three questions that we picked to address today are: 1) - [Be on Prime Time Before the End of 2018](https://marketingsimplified.com/be-on-prime-time-before-the-end-of-2018/) - I don’t know about you but I am feeling a bit shocked that it’s already December. Now don’t get me wrong, I know that this time of year is all about getting through the holiday busy season and visioning for next year, but I am a firm believer that we can always fit in just - [Fix Your Biggest Selling Mistake](https://marketingsimplified.com/fix-your-biggest-selling-mistake/) - In this final blog post of the year, I address the most common selling mistake we make in marketing and give you tips to correct it so that you bring in the profit and revenue you deserve. I also have some exciting news about what’s ahead in 2019. Be sure to tune into this short - [Sneak Peak](https://marketingsimplified.com/sneak-peak/) - Today I go over the ONE reason people make a final conversion and give you instruction about how to apply this to your content. In the last couple minutes, I even sing you a song to remember it. Yes, you read that right. Don’t skip the beginning though… that’s where all the goof stuff happens… - [Is Your Social Media Flat Lining?](https://marketingsimplified.com/is-your-social-media-flat-lining/) - Does this scenario sound familiar? You spend hours a week on social media OR someone who works for you spends hours a week on social media, but you aren't seeing the results you're hoping for and no one is really engaging with your content, either. Even though you're trying SO HARD to make an impact - [Would You Trust a Doorknob Without Testing It?](https://marketingsimplified.com/would-you-trust-a-doorknob-without-testing-it/) - Take a moment and think about how often you try something in marketing and just hope it works. Most of the time, right? This is SO different from how we approach other business functions. I mean, we never buy a new cash register, or a door lock, or a computer for our businesses and just - [What "Bad Moms" Teach Us About Online Marketing](https://marketingsimplified.com/what-bad-moms-teach-us-about-online-marketing/) - Have you ever watched the movie "Bad Moms"? And if so, who did you relate to: The Mila Kunis character or the Christina Applegate character? Mila Kunis, right? She was the one who was trying to keep it all together and couldn't catch a break ... she was so much more relatable than the Christina - [Stop Losing Money on your Website](https://marketingsimplified.com/stop-losing-money-on-your-website/) - My daughter looked at me with big eyes and asked me, "Mommy, what if we made a booby trap to catch the ducks so we can pet them? They're so cute..." Obviously my daughter realized her conundrum. We were busy feeding the ducks and they were swimming over, but she wanted more... she wanted to - [Welcome](https://marketingsimplified.com/welcome/) - Hi and welcome to Marketing Simplified! I'm so glad you're here. I can't wait to give you actionable strategies to profitably market your business online. This is truly my professional passion—read more about me here. Let’s get your important services and messages out to the world because you deserve to profit from the talents you - [Are you asking the right questions?](https://marketingsimplified.com/are-you-asking-the-right-questions/) - Engagement is by far the most important thing to achieve with your fans and followers when it comes to online marketing. Why? Because conversions happen when a potential customer trusts you. And to achieve trust, you need to have a relationship with your potential customers. In marketing, we call this the "know, like, trust" process. - [Are you Tired of Low Post Engagement on Social Media?](https://marketingsimplified.com/are-you-tired-of-low-post-engagement-on-social-media/) - Are you Tired of Low Post Engagement on Social Media? If it seems like you’re talking to thin air when you post on social media, especially on your business page, it’s REALLY frustrating. In today’s video, I share with you the leading way to increase engagement with your social media posts. Warning, it can be - [How to add focus to your digital marketing](https://marketingsimplified.com/how-to-add-focus-to-your-digital-marketing/) -  Focus is so important when it comes to digital marketing which is the topic of today's video, posted above. There are billions of people online today. In fact, recent research shows that 3.7 billion people in the world own a mobile phone. (Compare this to only 3.5 billion people who own a toothbrush--yes, that's - [Icing on the end-of-year cake](https://marketingsimplified.com/icing-on-the-end-of-year-cake/) - Breezy fall temperatures are dipping low each night and the crunch of orange, crackly leaves are tickling the soles of our shoes. What does this mean? It's fall! But what does this really mean? It's time to set a few extra year-end marketing goals! Here are three of my favorite "add-on" strategies to get a - [What to do if your sales slump in the summer](https://marketingsimplified.com/what-to-do-when-your-sales-slump-in-the-summer/) - For some tourism oriented businesses, summer is an incredible time of year. For many businesses, however, sales slump as customers leave for summer getaways or stay home because of the heat. Instead of rushing to place your products on sale to lure customers out of their air-conditioned homes to your store or restaurant, we encourage - [The ROI of Simple Messaging](https://marketingsimplified.com/the-roi-of-simple-messaging/) - Many business owners come to Erreco Strategies because they are too intimate with their product and feel they need help creating a message that will resonate with and excite their target audience. We always start by asking if they've listened to their customers. Effective conversion is a two-step process. First, find out what your customers - [Tips for developing excellent content marketing that bolsters your bottom line](https://marketingsimplified.com/tips-for-developing-excellent-content-marketing-that-bolsters-your-bottom-line/) - When I help clients plan their marketing strategy, I always tell them to think about how each marketing function they embark upon is tied to their bottom line and to make decisions accordingly. Note: Your organization's bottom line is tied to customer conversions in the form of a purchase, a donation, behavior change, or a vote, - [Build a loyal customer base through the power of human emotion](https://marketingsimplified.com/build-a-loyal-customer-base-through-the-power-of-human-emotion/) - At Erreco Strategies we get many requests from businesses about how they want to hone their online presence and use it to attract more customers. While this is undoubtedly important in this age of fast-paced technology and ever-revolving apps, it is important to remember that the crux of marketing is about connecting with people. The - [The Marketing Forecast for 2017](https://marketingsimplified.com/the-marketing-forecast-for-2017/) - Nearly half of the world’s population uses the internet either on a mobile device or a computer. Because of this, digital marketing is expected to play and even bigger role in 2017 than it did in 2016. Hold onto your smart phone as we explore the digital trends predicted to be big in 2017. (1) Mobile - [How to bring holiday flair to your social media accounts](https://marketingsimplified.com/how-to-bring-holiday-flair-to-your-social-media-accounts/) - Before you whip up the eggnog, frost the sugar cookies or decorate your tree, let's talk about bringing Christmas flare to your social media accounts. As stated before in this blog, social media is a fantastic way to create free advertising through content that engages potential customers and contests are a great way to do - [How to be surprised and thrive](https://marketingsimplified.com/how-to-be-surprised-and-thrive/) - Ten years ago, taxi-cabs were still being hailed and movie rental places were the place to be on a Saturday night with your family in tow. And now, a new generation of multi-billion dollar companies including Uber, Netflix and AirBnB have over taken the taxi-cab, movie rental and hotel industries. They thrive because of risk - [The Art of Brand Naming](https://marketingsimplified.com/the-art-of-brand-naming/) - "A rose by any other name would still smell as sweet," is perhaps one of the most famous lines written by William Shakespeare. In it, he writes that a name is just a name, but names have great power according to modern psychology. Indeed, they can make or break a brand or product. Good names - [How Hidden Designs Can Boost Brand Engagement](https://marketingsimplified.com/how-hidden-designs-can-boast-brand-engagement/) - Remember when quarters started showing up in your pockets commemorating our 50 states? Did you all of a sudden look twice at your coins? A lot of folks did-- profiting the federal government three billion dollars (so far) in coins that collectors have taken out of circulation. What little thing can you do for your - [How you get the best bang for your buck with social media](https://marketingsimplified.com/how-you-get-the-best-bang-for-your-buck-with-social-media/) - Roughly 78 percent of Americans have at least one social media profile and your business Facebook, Twitter or Instagram profile equates to free marketing if you handle it skillfully. But, it takes two to tango on social media. Your ability to reach customers on social media is closely tied to how your might build relationships - [Improving your email open rate](https://marketingsimplified.com/improving-your-email-open-rate/) - Ever wondered how your email open rate compares to others? Your email open rate will vary by the industry that you are in -- agricultural and food industries have an average open rate of 26.06% and the consulting industry has an average open rate of 18.78%. You should aim to have an open rate of 20-25% - [Dealing with Negativity on Social Media](https://marketingsimplified.com/dealing-with-negativity-on-social-media/) - Someday, your business social media profiles might get negative comments from customers. The issue is thorny and many business owners panic -- no one likes negative press. But, as with any content, it always pays to listen. It is also important to read the post thoroughly and make sure that your emotion isn't trapped in - [Why it pays to listen to your audience](https://marketingsimplified.com/why-it-pays-to-listen-to-your-audience/) - When you are just starting out as a business or trying to grow your base, the secret to success is building and listening to your audience. Keep working hard at it... it's the one way to accurately predict the future. Using past trends instead (in marketing), as this article states, isn't nearly (if at all) - [The art of a well thought out apology](https://marketingsimplified.com/the-art-of-a-well-thought-out-apology/) - Political campaign season is in full swing and inevitably, there are many scandals and crises. The most recent is the apparent plagiarism of Michelle Obama's 2008 DNC remarks by Melania Trump. Meredith McIver, a long-time Trump Organization staffer recently issued an apology, taking full responsibility for the lifted remarks and offered her resignation (which was - [Twitter Updates](https://marketingsimplified.com/twitter-updates/) - We've long been frustrated about having to either risk security to shorten links or waste characters by displaying original links. We applaud and welcome these changes by Twitter. Perhaps the most interesting component to these changes are the analytics and ad optimization through t.co. We'll watch and wait but it sure seems like Twitter is now positioned - [Mother's Day: Business is Personal](https://marketingsimplified.com/mothers-day-business-is-personal/) - Mother's Day is May 8th and there's still time to use it in your marketing endeavors. If you are a brick and mortar business or retail focused business, the ideas are endless... from special promotions to simply handing out a rose to every mom who comes in that day. Are you a B2B company or - [Mobile SEO](https://marketingsimplified.com/mobile-seo/) - We have a client who is (rightfully) very interested in SEO. Among the many SEO aspects we've discussed is mobile... and this is a biggie. Just shy of a year ago, Google expanded its use of mobile friendliness as a ranking signal for websites. This came as a benefit to its stock and because in - [Why engaging your followers on social media pays off!](https://marketingsimplified.com/why-engaging-your-followers-on-social-media-pays-off/) - Engagement pays off. Remember the Ice Bucket Challenge for ALS? Millions of people who likely had never heard of ALS took to their social media accounts and posted videos of themselves dumping icy-cold water on their heads. In fact, there was enough attention drawn to the cause to total $100 million in donations. While the - [At Erreco Strategies, we are thankful for digital marketing and most of all, our clients](https://marketingsimplified.com/at-erreco-strategies-we-are-thankful-for-digital-marketing-and-most-of-all-our-clients/) - Happy Thanksgiving! We are thankful for our clients who trust us to achieve their goals. Thank you for the opportunities! If you have a product based business that relies heavily on digital marketing, here is one of our favorite blog posts of the year: The Ten Best Holiday Marketing Strategies EVER! Well worth the read. - [SEO Optimization Shortcut](https://marketingsimplified.com/seo-optimization-shortcut/) - Choosing the most effective tags and keywords can be a complicated and labor-intensive project. We often end up with 200-300 row spreadsheets in our quest to advise clients on the most effective combinations. If you lack the time or manpower to do a rigorous analysis of optimal keyword combinations for your company, type your URL - [Your (un)official marketing staff](https://marketingsimplified.com/your-unofficial-marketing-staff/) - Never overlook resources that are already under your fingertips. Are you spending time trying to get your employees off social media sites while they are at work? Why not train them to promote your company's posts and tweets while they are perusing their social sites? Before you know it, you will have created a social ## Pages - [Simple Marketing Tips](https://marketingsimplified.com/) - Marketing consultant and coach dedicated to maximizing you and your organization’s brand, growth, impact and reach online. - [Disclaimer](https://marketingsimplified.com/disclaimer/) - Please wait while the policy is loaded. If it does not load, please click here to view the policy. - [Cookie Policy](https://marketingsimplified.com/cookie-policy/) - Please wait while the policy is loaded. If it does not load, please click here to view the policy. Privacy Settings - [Privacy Policy](https://marketingsimplified.com/privacy-policy/) - Please wait while the policy is loaded. If it does not load, please click here to view the policy. Privacy Settings - [Vanessa Errecarte, Marketing Consultant](https://marketingsimplified.com/about/) - Vanessa Errecarte is one of the top marketing consultants in Northern California with two decades of experience helping businesses reach their growth goals. Unique in her commitment and ability to create and customize campaigns for small to medium businesses and non-profits, she enables them to be competitive in a world often dominated by organizations with - [Contact](https://marketingsimplified.com/contact/) - I love hearing from you! Thank you for reaching out. Please fill out the contact form below and I will respond (personally) within three business days. While you wait, remember to join my community and receive a free workbook to get started on your digital marketing program. CompanyThis field is for validation purposes and should - [Consulting Services](https://marketingsimplified.com/consulting-services/) - Foundational Services Strategy Development Session (learn more) Marketing Strategy Strategic Branding Personal Branding Content Creation and Copywriting Online Marketing Social Media Email Marketing Online Newsletters Blogs Sales Funnels Landing Pages Paid Traffic/Online Ads Traditional Marketing Press Releases and Media Relations Strategic Partnerships Community Outreach Website Content Fact Sheets Bios Contact us today to discuss our - [Strategy Development Session](https://marketingsimplified.com/strategy-development/) - It’s impossible to know where to go if you don’t know where to start. At Marketing Simplified, our Strategy Development Session is a tool we use to figure out exactly what is working well, what needs to be added, and what needs improvement. You’ll come away with a comprehensive “Growth Guide” tailored to your organization. - [Private Coaching and Courses](https://marketingsimplified.com/marketing-coaching/) - Marketing Simplified specializes in coaching individuals or small marketing teams to grow their own marketing programs. Please fill out the confidential form below and a team member will be in touch to schedule a call with Vanessa Errecarte. Name* First Last Email* Phone Number*Website* Physical Business Address* Street Address Address Line 2 City State / - [Testimonials](https://marketingsimplified.com/testimonial/) - “Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She - [Full Width Test Page](https://marketingsimplified.com/test/) - testing - [Corporate/Organization Training](https://marketingsimplified.com/corporate-training/) - From corporations to associations, Marketing Simplified has provided large-scale trainings to many organizations. We work with you to create customized and comprehensive plans to grow your organization and/or its subsidiaries. Please fill out the confidential form below and a team member will be in touch to schedule a call time with Vanessa Errecarte. Name* First - [Marketing Audit](https://marketingsimplified.com/marketing-audit/) - It’s impossible to know where to go if you don’t know where to start. At Marketing Simplified, our “Marketing Audit” is a tool we use to figure out exactly what is working well, what needs to be added, and what needs improvement. You’ll them come away with a comprehensive “Growth Guide” tailored to your organization. - [#ZeroToDigital](https://marketingsimplified.com/zerotodigital/) - I hear you… you’re either an online marketing beginner or you’ve been working REALLY hard at it but it’s just not paying off. BUT you’re not ready to give up yet… that’s why you’re here. { Welcome and congratulations. Things are about to change… I promise. } %CODE-ZeroToDigital% https://www.youtube.com/watch?v=4mfaoiJ4gDk I created #ZeroToDigital because I am tired - [Blog](https://marketingsimplified.com/blog/) - [Terms of Use](https://marketingsimplified.com/terms-of-use/) - ACCEPTANCE OF TERMS These terms of use are entered into by and between you and Erreco Strategies, LLC, a California limited liability company (“Erreco,” “we,” “us,” and “our”). 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But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly - [Lisa Hornick](https://marketingsimplified.com/testimonial/lisa-hornick/) - "Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She - [Lois Wolk](https://marketingsimplified.com/testimonial/lois-wolk/) - “Vanessa is incredibly talented. Her strategies get results, in part because she doesn’t do what everyone else does. She helps her clients find opportunities in open marketspace and use them to grow and break through the noise. I have been impressed with Vanessa’s excellent work multiple times throughout my career.” - [Desiree Solano Garcia](https://marketingsimplified.com/testimonial/desiree-solano-garcia/) - “Vanessa’s impact on my work was game changing. She presented a marketing process that I had never heard of before, yet that I could understand how to implement. She also gave me tools and ideas that made my business soar. I will forever be grateful not only for what I learned from her, but for - [Ryan Wilson](https://marketingsimplified.com/testimonial/ryan-wilson/) - “A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and - [Lorraine Beaman](https://marketingsimplified.com/testimonial/lorraine-beaman/) - “We actually slowed down our marketing plan to keep up with all the new business! Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.” - [Heidy Kellison](https://marketingsimplified.com/testimonial/heidy-kellison/) - "Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online - [Meaghan Likes](https://marketingsimplified.com/testimonial/meaghan-likes/) - “Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa's strategies continue to outperform and exceed my expectations every single time!” - [Claire Tauzer](https://marketingsimplified.com/testimonial/claire-tauzer/) - “Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.” - [Bruce Watts](https://marketingsimplified.com/testimonial/bruce-watts/) - “I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really - [Alison Kent](https://marketingsimplified.com/testimonial/alison-kent/) - “Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering... it includes email marketing, social media, paid traffic, content creation and so on... email marketing was especially valuable for my business. I would recommend her - [Tamara Landre](https://marketingsimplified.com/testimonial/tamara-landre/) - “The clear guidelines from your workshop gave us a firm foothold in a changing world. 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